Teen Vogue Says Deuces To Print Editions
By: Ariel Wodarcyk
Teen Vogue will no longer exist in print, according to reports from WWD.
In an effort to cut costs, Condé Nast has axed Teen Vogue’s four yearly print issues, making the mag an online-only publication.
In the past two years, Teen Vogue has become the go-to publication for young, woke American women, a beacon of solidarity and inclusivity in a whitewashed teen mag landscape.
Thanks to its spot-on political coverage and A+ social media game, the magazine has garnered two WEBBY awards and the 2017 GLAAD Media Award for Outstanding Magazine Overall Coverage. Much of the magazine’s growth can be attributed to digital editorial director Phillip Picardi and print editor-in-chief Elaine Welteroth, as well as their young, diverse, social media-savvy staff.
As with most print publications though, Teen Vogue’s print editions were losing readers. Single-copy sales (or how many issues of the magazine were bought off a newsstand) dropped over 50% in the first six months of 2017.
Meanwhile, teenvogue.com has doubled its views since last year. The mag’s social media presence has also exploded; its Instagram and Facebook engagement rates are usually higher than its’ competitors.
Condé will be decreasing print issues for most of its other magazines, and will fire 80 employees. Rumor has it that Welteroth may be transferred to another Condé publication, like Glamour or Allure.
