Facebook Continues To Be In Hot Water Following Privacy Scandal
By: Kayla Pasacreta
Monday, the Federal Trade Commission (FTC) confirmed they are investigating Facebook for their privacy practices. Acting director of the FTC, Tom Pahl, stated, "Companies who have settled previous FTC actions must also comply with FTC order provisions imposing privacy and data security requirements,” The investigation will focus on determining if Facebook violated a 2011 consent degree the company signed regarding protecting users' privacy. The company could face fines starting at $40,000 per individual violation. Facebook has obliged to cooperate with the FTC. Facebook's stock has been shedding in response to the scandal.
The investigation comes in the wake of the Cambridge Analytica, undercover investigation, which found evidence that Facebook participated in a data breach in the accounts of over 50 million Facebook users. Last week, Facebook CEO and founder Mark Zuckerberg apologized for the breach, "This was a breach of trust and I’m sorry we didn’t do more at the time,” writes Zuckerberg. “I promise to do better for you.” Still, widespread anger and questioning remains as Facebook users want to know what the company is doing with their private information.
Senator Amy Klobuchar (D-MO) stated that Facebook used the breach “to target political advertising and manipulate voters.” Political data firm Cambridge Analytica, which was hired for Donald Trump by Jared Kushner, used the data from Facebook accounts to influence the voting behavior and manipulate the personalities of millions of Americans. Facebook must now face the pressing question: how much did they know about the operations of Cambridge Analytica, and to what extent did they aide the company?